Joey’s Role at WebDrvn

As Founder & CEO, Joey leads the strategic architecture behind WebDrvn’s marketing systems. He oversees how websites, funnels, CRM platforms, automation, local SEO, and advertising work together — ensuring every component supports a single, cohesive growth strategy.His role is not just to launch campaigns, but to ensure that what’s built is scalable, trackable, and aligned with each client’s long-term business goals.

Strategy Illustration

From Tech & Security to Marketing Systems

Before founding WebDrvn, Joey spent years working in technology and network security, including experience in federal government environments. That background continues to shape how he approaches marketing today — with an emphasis on structure, reliability, and accountability.Rather than relying on guesswork or trends, Joey builds systems grounded in:

Data first

Data-driven decision-making

Systems Thinking

Systems thinking over isolated tactics

Reliability

Performance, security, and operational stability

Over time, he began helping local businesses fix underperforming marketing foundations — rebuilding websites, correcting broken tracking, and solving problems other agencies left behind. As results compounded, referrals followed, and WebDrvn grew into the agency it is today.

Strategic Strengths

Joey’s expertise extends beyond traditional digital marketing. He blends technical precision with enterprise-level strategy to design marketing systems built for durability and scale.

Integrated Marketing Systems

Marketing ecosystems where every campaign supports a larger objective.

End-to-End Customer Journeys

Sophisticated workflows that guide leads across the full customer journey.

Predictable, Data-Owned Pipelines

Predictable pipelines built on owned data and owned platforms.

Compounding Lead Nurture Systems

Long-term nurturing strategies that compound over time.

Account-Based Growth Strategies

Account-based and B2B strategies tailored to complex sales cycles.

Measurement & Optimization Frameworks

Every decision is grounded in data, efficiency, and long-term profitability — no gimmicks.

Why We Build for the Long Term

Most marketing is a garden — quick to plant, quick to die. We build orchards that keep bearing fruit.

— Joey Gartin

In practice, that means:

  • Building owned assets such as websites, CRMs, and content libraries
  • Placing accurate data and tracking at the center of decision-making
  • Committing to continuous optimization instead of one-off projects
  • Saying no to tactics that look good short-term but fail to deliver lasting value

Get in Touch!

Let’s Build Something That Lasts

If you’re looking for a marketing system designed to grow stronger over time — not reset every few months — Joey and the WebDrvn team are ready to help.

Speak With Us Schedule a Meeting
Sundial Bridge, Redding, CA

Learn More About Joey

Outside of Work

Away from the dashboards and funnels, Joey loves being rooted in Northern California and supporting local businesses. In addition to leading WebDrvn, he is also the founder and driving force behind All Redding — a growing community platform and media project dedicated to highlighting the leaders, creators, entrepreneurs, and stories shaping Redding’s future.

Through All Redding, Joey showcases the people who make the North State special, producing interviews, video features, and conversations that spotlight real impact and real community. It’s an extension of what he believes in: building long-term ecosystems, strengthening local business, and investing back into the place he calls home.

He enjoys big-picture strategy conversations just as much as tinkering with the tech, and he values long-term relationships — with clients, partners, his community, and his team.