What Is Retargeting?

Retargeting is a digital advertising strategy that allows your business to continue showing ads to people who have already interacted with your brand.

This includes people who have:

• 🌐Visited your website
• 🏠Viewed your listings
• 🎬Watched your videos
• 👆Clicked on your ads
• 📱Engaged with your social media

Why Retargeting Is One of Your Most Powerful Marketing Assets

Think of retargeting as your automated follow-up system.

When someone visits your website or views your content, they're showing interest. But timing matters. Most people don't act immediately.

Retargeting keeps your business visible while they continue their decision process. When they're ready, you're the business they remember.

The Reality of Modern Buying Behavior

Only a small percentage of visitors convert on their first interaction. That means the majority of your website traffic leaves without contacting you.

With retargeting, your business continues to appear across the platforms your audience uses every day:

The Visibility Advantage

When prospects repeatedly see your brand, familiarity increases. Familiarity builds trust. And trust drives conversions.

Retargeting ensures your business remains present during the entire decision process — not just the discovery phase. While your competitors disappear after the first click, you stay in front of your audience until they're ready to act.

How WebDrvn Makes Retargeting Work for Your Business

Retargeting is powerful — but only when it's set up correctly and managed consistently. That's where we come in.

WebDrvn builds and manages complete retargeting systems tailored to your business, so you can focus on what you do best while we make sure no opportunity slips through the cracks.